Heritage
The Home of Narrative Perfumery
Créateur Olfactif is an invitation to escape the normal day-to-day and to step into a universe where reality and fantasy intertwine through perfume. Blending historical roots with modernity and a touch of the imaginary,
Créateur Olfactif authors olfactory tales in what it describes as Narrative Perfumery (Parfum Narratif), in the form
of objects designed to eliminate the unnecessary while redefining the way individuals interact with perfume.
At the heart of the maison de parfum lie fine fragrance compositions conceived by perfumer
and founder Mustafa Moneir, while echoing the craftsmanship and heritage of Geneva, where watchmaking
and fragrance innovation converge.
Founder
Perfumer & storyteller with his head in the clouds
Mustafa Moneir is drawn to stories for their ability to distill complex matter into its most fundamental essence,
an approach that mirrors his philosophy in both, perfume formulation and object design.
Born in Cairo, Mustafa grew up between Berlin, Copenhagen, Sydney, and Vienna. After pursuing a career
as a nose, he moved to Geneva, the Silicone Valley of fragrance, the cradle of timekeeping and the birthplace
of his maison de parfum, Créateur Olfactif.
Through his narrative perfume objects and formulas, he invites you to step out from reality and the every day for a moment, and to reconnect with your inner child in the fantastical world of Créateur Olfactif Genève.